HIV continues to be one of the greatest challenges of our time.

Since the discovery of HIV in 1981, it is estimated over 30 million people have died from AIDS-related illnesses. Every day, around 2,000 people will die of AIDS-related illnesses and another 5,000 will contract HIV; a staggering 1 in 3 will be between the ages of 15-24.

Yet we have the tools and the knowledge to end the epidemic. So what’s stopping us?

Young people are one of the populations most vulnerable to HIV and will be directly affected by the decisions we make today. The future of the HIV epidemic is in the hands of these young people and by combining their energy with the commitment of the public, and the work of those focused on the epidemic, we can tackle it head on and shift the course of history.

This is our chance, our window of opportunity. Let’s create a movement of awareness, discussion, storytelling, empathy, accountability, and mobilization owned by everyone. By joining forces and working together across platforms, across communities, and across industries, we can inspire and be the new generation of activists that will commit to ending HIV as a public health threat.

#GenEndit is the culmination of this belief: united, we can grow attention, conversation, action and momentum. Together, we are the Generation-to-End-It. #GenEndIt.

• We create a #GenEndIt global community.
• We show our common commitment to ending AIDS through collaboration, conversation, awareness, youth engagement, public support and by raising up the work of each other.
• We campaign together on AIDS issues young people care about, issues like HIV testing and prevention education, more funding to fight AIDS, an end to all forms of discrimination.