Ending HIV as a public health threat demands a united effort – by those already engaged in the fight, those who have yet to join us, and the youth in whose hands the future lies. By creating an opportunity for us to come together, bound by the same goal, we will create solutions. Together we are unstoppable. Together, we are #GenEndIt.

Why #GenEndIt?

HIV continues to be one of the greatest challenges of our time.

Since the discovery of HIV in 1981, it is estimated over 30 million people have died from AIDS-related illnesses. Every day, around 2,000 people will die of AIDS-related illnesses and another 5,000 will contract HIV; a staggering 1 in 3 will be between the ages of 15-24.

Yet we have the tools and the knowledge to end the epidemic. So what’s stopping us?

Young people are one of the populations most vulnerable to HIV and will be directly affected by the decisions we make today. The future of the HIV epidemic is in the hands of these young people and by combining their energy with the commitment of the public, and the work of those focused on the epidemic, we can tackle it head on and shift the course of history.

This is our chance, our window of opportunity. Let’s create a movement of awareness, discussion, storytelling, empathy, accountability, and mobilization owned by everyone. By joining forces and working together across platforms, across communities, and across industries, we can inspire and be the new generation of activists that will commit to ending HIV as a public health threat.

#GenEndit is the culmination of this belief: united, we can grow attention, conversation, action and momentum. Together, we are the Generation-to-End-It. #GenEndIt.

What is #GenEndIt?

#GenEndIt is a unifying message to inspire collective attention and ownership to end AIDS.

#GenEndit is a hashtag that virtually connects our common passion.

#GenEndIt is a mantra that empowers and inspires.

#GenEndIt is a global call to action.

#GenEndIt is a partnership of individuals, organizations, initiatives and movements working together to find solutions.

How does #GenEndIt work?

  • We create a #GenEndIt global community.
  • We show our common commitment to ending AIDS through collaboration, conversation, awareness, youth engagement, public support and by raising up the work of each other.
  • We campaign together on AIDS issues young people care about, issues like HIV testing and prevention education, more funding to fight AIDS, an end to all forms of discrimination.

Who is #GenEndIt?

#GenEndIt is growing. We are a movement of individuals, groups, and organizations around the world that understand by working together, we are stronger. Anyone can join the #GenEndit Movement – individuals, organizations, initiatives and campaigns. #GenEndIt is supported by a founding coalition of AIDS NGOs and foundations, a guiding body that help steer the movement.

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